Yowza, 2017 has gone by in a flash.
Yet this last month of the year is still vitally important to your business.
If you are a bit tired at this point, I fully understand.
Last week on Wednesday, I reached my own “cup full” moment and had to check out for the long weekend to recover my energy.
Between plates of leftovers, ice skating in downtown Mesa and corny holiday movies, I sat outside and looked at the garden.
“There is so much left to do. I want to do it all. Why didn’t I get to it earlier in the year?”
I felt the frustration start to creep in.
Taking a deep breath, I remembered one of the fundamental parts of building a significant body of work: your best work is anchored by your “roots” – the deep, enduring connection you have to why your work has meaning in the world, and why you are the person to do it.
Usually our roots are anchored in the long-term change we want to drive in the world.
This change is messy, and takes time. It is the long haul.
One of my roots is:
“building the leadership capacity of small business owners so that no one has to face the pain of economic instability.”
This is a deep, complicated web of work that involves thousands of partners over decades of building.
It is ok to take a little break. Pacing ourselves is essential.
Passion is fleeting
Sometimes we mistake fatigue or momentary confusion for “lack of passion.”
I think about passion in business the same way I see romance on Hallmark Christmas specials.
A three-day whirlwind relationship between the “uptight marketing girl from New York” and the “scruffy yet handsome handyman from the country” ends in a marriage proposal under the misteltoe.
Fairy tale passion equal to “launch a six-figure business in your jammies in one weekend!”
While we long for the simple fantasy, we know that the reality is much more complex and interesting. I dream of producing the sequel.
“Uptight marketing girl from New York” suddenly realizes that the small town is not everything it is cracked up to be. She rages at her neighbors, gets loaded on Jack Daniels and makes a huge scene in the country store. “Scruffy yet handsome handyman from the country” is annoyed as hell at his new wife and wishes he never decided to throw flour at her while baking cookies, leading to their first fleeting kiss, interrupted by a family member who walked into the room at the exact moment their lips were about to touch. He drives off in his pickup truck, never to be seen again.
If it were easy, everyone would do it, right?
Roots are enduring
Get your mojo back by reconnecting to your roots.
There has to be a true purpose for you to be in business.
Why is your product or service necessary, beyond making money for you?
Why is it important for you to bring it forward at this specific time of year?
Why is it important for you in particular to bring it forward for your particular audience?
What will happen if you don’t do this thing?
Why is the struggle and conflict worth it? Is it worth it?
Spend some time in quiet contemplation of your roots.
You may find, as I did, that a well of fresh energy, resolve and motivation will bubble up, just in time for the month of December.