Come design and build a strong, effective

plan to grow your business, book or movement hosted at K'é Community Lab

The Widest Net Retreat   

LIVE in Mesa, Arizona

April 25-28, 2024

Have you felt overwhelmed or fragmented designing a bold marketing plan and strategy for your
business, book, or movement?

At the K'é Community Lab, we know that solving big challenges and growing new opportunities require an engaged, active, passionate and talented community. At The Widest Net Retreat, you and 11 peers will work together with Pam and a talented team of experts to design and implement The Widest Net Method for your business, book, project or movement. You will walk away clear, organized and surrounded by peers who will support your implementation.

The retreat design is based on Pam's most recent book The Widest Net which won Best Sales and Marketing Book of 2021 from Porchlight Books. This methodology has helped Pam's clients earn millions of dollars in revenue, build visibility and thought leadership, affect deep equitable change, and build powerful, sustainable revenue streams.

Our very first cohort, pictured below, set the bar pretty high, as they were open, engaged and wildly supportive of each others' dreams and goals. I can't wait until you meet your April 2024 cohort peers!

Agenda Date April 25-28, 2024

K'é Community Lab, 126 W. Main Street, Mesa, AZ 85201
(A more detailed agenda will be updated with specific guests and activities 30 days before the retreat starts)


April 25


  • Welcome to Downtown Mesa!
  • Frame The Widest Net Method and Retreat
  • Set individual and business goals and desired retreat outcomes
  • Get to know and connect with retreat participants


April 26
9:00am-5:00pm (optional guided yoga stretch at 8am)

  • Define and refine the Mission at Your Root
  • Clarify and activate your Values
  • Select and clearly define your Ideal Customer Profiles
  • Create your Offer Maps

April 27
9:00am-5:00pm, Group dinner 6:00-8:00pm 

  • Explore the ecosystem surrounding each ideal customer segment
  • Prioritize ecosystem partnerships 
  • Build visibility and outreach plan 
  • Define key relationships needed to create personal and business sustainability

April 28
9:00am-12:00pm (lunch provided to eat at lab, or take with)

  • Create seeding plan and Tiny Marketing Actions 12 month Playbook
  • Establish personal and business sustainability practices
  • Closing circle

What is the investment?

The Widest Net Retreat includes 4 days of activities, breakfasts, lunches. snacks and all materials. The investment is $2997 USD, payable in up to 3 monthly payments.

Not your Typical retreat!:
A true live community learning lab

I have led scores of successful retreats, hosted in wonderful locations and hotels.

But I have never had the opportunity to share my live, vibrant downtown home ecosystem, complete with interesting people, businesses and stories. 

You will learn by exploring, testing, building and creating with retreat participants as well as community members.

My goal is to make you fall in love with local community building as much as virtual community building. The great food and beautiful locations won't hurt either!

Resources at the Retreat, and Beyond

The Widest Net Retreat is a live, in-person event that will walk you through designing the entire
Widest Net Method for building your business, resulting in clarity about your ideal customer avatar,
specific ideas for referral partners, selection of your specific marketing channels and content,
and an actionable 12 month plan.

As takeaways, you will get a full printed workbook to build your plan, electronic copies of all worksheets, a Tiny Marketing Actions Playbook, 100 TMA recipes and a follow up 90 minute group call 30 days after the retreat.

About Pamela Slim

Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the K'é Community Lab in Mesa, Arizona.

A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.

Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.

Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from  Porchlight Books), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill, named Best Marketing & Sales Book of 2021 by Porchlight Books).

In 2016, Pam and her husband Darryl co-founded the K’é Community Lab in Mesa, Arizona, a grassroots, community-space for equity-centered small business economic acceleration.

This space will close in June, 2024, to be followed by an exciting new space, and new chapter of this deep work with partners in Downtown Mesa.

What cool mentors have said about The Widest Net 

Guy Kawasaki

Chief Evangelist at Canva and host of the Remarkable People Podcast

An ecosystem is a beautiful thing

"My experiences with Apple and Canva have taught me that an ecosystem is a beautiful thing. This book will help you build your ecosystem in a beautiful way. If you have a great product, you need Pam’s expertise to build your audience."

Ann Handley

Bestselling Author, Partner at Marketing Profs

Pam's terrific new book unlocks the mystery

"Know your customer,” says every business book everywhere. Yeah but . . . how, exactly? Pam's terrific new book unlocks the mystery."

Rohit Bhargava

Bestsselling Author and Founder of The Non-Obvious Company

For anyone trying to go beyond short-term success

"I have been lucky enough to spend a magical afternoon with Pam in front of her floor-to-ceiling white board shaping our mission for the Non-Obvious Company. For anyone trying to go beyond short-term success and build a large and passionate audience, this book is a time-tested field guide from a generous and kind expert who has done it many times before."


What airport do I fly into?

You can fly into either Phoenix Sky Harbor Airport (PHX) or Phoenix-Mesa Gateway Airport (a small number of airlines fly here).
Each will be about a 20-30 minute drive to the Main Street Learning Lab, depending on traffic.

What is the best place to stay?

Most clients who come to the K'é Main Street Learning Lab stay at the Phoenix Delta Marriott, which is a 15 minute walk from our space:
You can also search for AirBNBs close to our address at 126 W. Main Street, Mesa, AZ 85201. If you would like to share an AirBNB with other participants coming from out of town, email and she will connect you with others looking to share.

Do You have payment plans?

Yes, you can make your retreat payment in up to 3 monthly payments.

Can you accommodate my food preferences?

Once you register, we will ask you about any food allergies and preferences. We will ensure we have alternatives that keep you safe and satisfied.

What is your refund policy?

Registrations are non-refundable but fully transferable. The exception is an illness that would stop you from participating.

More Questions?

Reach out to us at and Pam and her team will be happy to answer any questions!

Our invitation

We would love the opportunity to work with you to bring your business plan to life.

If this is the right time for you, if you have the resources to invest to grow your business, and if you are ready to be surrounded by a vibrant circle of inspiration and support, we commit to creating an unforgettable and impactful experience for you.

We trust your decision and celebrate your commitment to change!

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