Image source: Thor’s Hammer Mjolnir Explained

“Should I price this workshop at $2499 or $3500?”
“Do we want the format of the materials to be in PDF or videos?”
“What is this organization’s budget, and will I blow my chances if I ask for too much?”
“What is the perfect lead magnet for my product funnel?”
“My book agent said I needed 10,000 new Instagram followers to be interesting to publishers.”

All of these questions, and a million more, occupy the minds of entrepreneurs I work with every day.

With furrowed brows, they fret about these decisions at all hours of the day and night.

Focusing on these tiny business decisions, while critical to building a powerful and value-filled product platform, can have an unintended consequence:

You forget that you are a total badass with a transformational body of work.

Your unique and valuable ideas, frameworks and programs, forged from years or decades of learning, testing, failing and succeeding are the true “Thor’s Hammer” in your marketing efforts.

By getting bogged down by all the minutia in business, you lose a connection to a power source that is literally forged from the stardust within you.

You forget that your personality, quirks, humor, intelligence, competence, insight and values make you the perfect person for your ideal client.

What Does Thor’s Hammer (Mjolnir) Mean?

Mjölnir (from Old Norse Mjǫllnir) is the hammer of the thunder god Thor in Norse mythology, used both as a devastating weapon and as a divine instrument to provide blessings.

According to Mythology Vault:

“In the realm of Marvel, the Mjolnir’s origin story is quite extraordinary. It was crafted in the core of a dying star, where Odin, the All-Father, had trapped the mighty God Tempest. This act infused the hammer with cosmic power. Here’s a peek at what Mjolnir can do:

1. Mjolnir was fashioned from a piece of Uru, a magical and incredibly resilient substance. Its main power lies in its ability to focus and enhance Thor’s innate abilities, such as control over storms and lightning.
2. The hammer shares a mystical bond with Thor. This allows it to change its course mid-air and fly back to Thor’s hand.
3. Mjolnir has the ability to alter its mass using graviton particles, which means it can land blows that could literally shake the earth.
4. And of course, the famous enchantment by Odin. It ensures that only those deemed ‘Worthy of Mjolnir’ can lift it. This is a safeguard to ensure the hammer’s power is wielded responsibly.

The combination of these unique characteristics, along with its symbolic significance in Norse rites, positions Mjolnir as an incredible symbol of divine power and authority.”

What does it look like to wield your Thor’s Hammer?

It looks like Paris Olympics silver medal winner Annette Echikunwoke’s historic fling (the first American woman to ever win an Olympic medal in the hammer throw) https://www.tiktok.com/@nbcolympics/video/7400238362537332011

I may not be able to lift my Amazon packages from the front door, but I feel the power and commitment in Annette’s throw.

That is what it looks like to be connected to your skills, power and confidence.

Practical Ways to Wield Your Thor’s Hammer

When you feel your confidence slip from spending too much time in the details of your business, do the following things:

1. Build a “Goddamn, Look Who I Am!” alter
   Lisa Bragg calls it a “Brag Book” in her great book Bragging Rights. Whether it is a vision board display with past accomplishments, a brag book journal or a wall dedicated to your accomplishments, find a way to remember all the great things you have done in your life and business. (I have my capoeira green belt and MMA black belt on my Goddamn Look Who I Am wall to the left of my desk. It reminds me that if I can get a black belt in MMA at age 47, I can certainly send that pesky business development email to a prospect who scares me!)
2. Track metrics
   When you work with folks in a service business and do not track any metrics, it is easy to forget the deep, meaningful changes you helped them make. Build in before engagement/after engagement metrics tracking in areas like:Confidence (What was their confidence level in their business/themselves before working with you vs. after),
   Revenue (How much more did they make with your help?)
   Profit (Did profit margins increase, expenses reduce?)
   Platform (What opportunities came their way as a result of your work together? How did platform metrics like subscribers or followers increase?)
   Risk (Which risks were mitigated?
   Intellectual Property (What did they build through your work together like a book, program or product?)

   A best business practice would be to automate as much of this as possible and have it roll up into a digital dashboard. This is marketing GOLD for sales pages, case studies and proposals).

3. Call or text your favorite hype person
   We all need someone in our lives who will remind us of who we really are when we forget.This is a literal text send to my hype people when I am mired in doubt:

   “Remind me why I am so great. Don’t hold back!”

   (Your hype people are very different than your poke-a -hole-in-this-idea people. You need both in your life, but the poke-a-holers will just further bum you out when you are having a moment of flagging confidence.)

DO focus on building operational excellence and infrastructure in your business.

But please never, ever forget that you are made of stardust and to call for your Thor’s Hammer when you forget who you are.