- Do you want to share your amazing processes or programs with more people than you can reach yourself?
- Do you want to scale your business without jeopardizing the quality of your content and excellent reputation?
- Do you want to increase your income manyfold without increasing the amount of time you spend working?
Introducing One to Many:
A 4-Week Course for Professional Service Business Owners
Registration closes today, Monday, April 4 at 12pm Pacific
Hello Friends!
I am Pamela Slim, an author and business coach based in Mesa, Arizona. In the 20 years I have been in business, I have had the great pleasure to work with so many of you coaches and consultants who take pride in the quality and impact of your work.
You develop amazing workshops, programs, processes and approaches that deliver great results for your clients.
The problem is, if you are the only person who can deliver your services, you are constrained by how many people you can help and how much money you can make, since you have limited time and energy.
The good news is that there is a business model solution for this problem, and that is to create a licensing program for your most popular content.
In simple terms, in a professional services business, licensing means taking your great content or processes and packaging and selling them (with a clear intellectual property agreement) so other people are able to use them without your hands-on assistance. This can increase your income and scale manyfold.
I have helped clients develop licensing programs that allowed them to secure 6- figure deals, and I would love to demystify the process so you can implement it in your business too. For this reason, I am teaching a 4-week course (with a bonus Q&A in week 5) that covers content licensing, in an easy to understand, easy to implement format.
In One to Many, I will include how-to steps, case studies from real businesses, and licensing checklists.
Licensing content is not as complicated as you think -- and it can revolutionize the amount of income and impact you can make in your business.
Let's make 2016 the year you scale your service business through licensed content!
Leadershift.com
"Each session of One to Many was like a light bulb turning on in my head. I have been thinking of taking my corporate storytelling program to my clients and this program helped me think about angles I was not even aware of. The experts invited and the Facebook group really help expand the learning. Best was Pam's gentle and patient approach to novices like me. I am glad I took this course!"
What is covered ONE TO MANY?
All classes are delivered in one hour sessions via webinar at 4pm Pacific/7pm Eastern. They will be recorded and shared on a secure web page in case you cannot attend the live call. Templates and expert case study interviews will be available for download via the secure web page.
April 4
What is licensing and how can you build it into your professional service business?
- What kinds of content can you license?
- What is the difference between licensing a program and licensing a process?
- What are the dollars and cents of licensing? How much can you charge, and how much profit can you make?
- How do you choose which of your content to license?
- If you are newer in business, how can you build your business model with licensing in mind?
April 11
What specific materials do you need to develop for a licensing model?
- What are licensees' expectations when they receive your materials?
- What are different "train the trainer" models you can use to teach people how to use your materials while maintaining the excellent standards of your brand?
- What exact content needs to be delivered in a content license package?
- What graphic design standards are required to present a professional licensing package?
April 18
How do you structure legal agreements that protect your intellectual property and meet the legal needs of your licensees?
- What goes into a licensing agreement?
- Who owns the intellectual property?
- What happens if someone is not following the appropriate protocol for using your materials?
- What are sample payment terms and refund policies?
- Interview with expert Rachel Rodgers, Intellectual Property attorney at Rodgers Collective
April 25
How do you sell licensing programs?
- How do you identify ideal clients for licensing materials?
- What sales collateral is helpful for selling licensed content?
- How do you conduct effective sales calls for licensing programs?
- How do you structure a licensing deal?
- How do you create a licensing proposal?
May 2
Bonus Q & A
Pam will be available via live webinar to answer any of you remaining questions after completing the class.
http://benfanning.com
"This One to Many course shifted my mindset from solopreneur to business owner. Now I'm seeing a MUCH bigger picture for what's possible in my business and the impact it can make. The course structure was very effective with presentations and Q&A with Pam, followed by deep dive guest interviews to help illustrate the implementation possibilities. Highly recommended!"
One to Many Includes 4 In-Depth Case Studies from Professional Service Business Owners Who Use Licensing Effectively in Their Businesses
One of the best ways to learn about the reality of licensing and train the trainer models is to hear straight from the business owners who have implemented them with great success. These case study interviews provide candid, detailed information about how they have scaled their businesses with licensing. Past participants found these case studies some of the most valuable parts of the course.
Case Study #1: Michael Bungay Stanier, founder of Box of Crayons, will take you behind the scenes of how he scaled his training business to multiple 7 figures through licensing, while maintaining low overhead and a lean and flexible organization.
Bungay
Stanier Author, Founder of Box of Crayons
Case Study #2: John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants all over the world. In this case study interview, John will share lessons learned from licensing his proprietary marketing process.
Case Study #3: Rasheryl McCreary is an Executive Coach and Leadership Development Consultant. As an expert on Personal Branding, Executive Presence and Virtual Team Communications, she has designed and delivered coaching/training programs to 1,000+ leaders at organizations such as Amex, P&G, Cisco, HBO, PayPal, The Central Intelligence Agency, and Harvard Business School. In this case study interview, Rasheryl will share lessons learned from closing multiple 6-figure deals licensing her leadership programs to corporations.
Case study #4: Susan Hyatt is an author, speaker and life coach who has developed effective and dynamic coaching programs which she now licenses to other coaches. In this case study interview, Susan will share lessons learned from empowering other coaches with her content, and and certifying them in her coaching methodologies.
http://www.kingmanink.com
"When I signed up for One to Many, I wasn't 100% sure if licensing would work for my business. I was delighted to find out that there's a licensing model for just about every scenario you can think of. Pam's course really opened my eyes to the possibilities out there, while also showing a clear way for us to conceptualize, execute and sell our materials. I especially loved the rich case studies with professionals who have grown their reach and income through licensing programs. I finished the class with a clear sense of what I'll be creating, and pragmatic steps to get me there."
Registration closes today, Monday, April 4 at 12pm Pacific
Sign up here to increase your impact and income through content licensing!
Registration closes on Monday, April 4 at Noon Pacific
Terms & Conditions and Refund Policy
CORE
All the essentials
- 4 week course
- Facebook group access
- Expert interviews
- Q & A group call with Pam
- Licensing checklist
$297
PREMIUM
All the essentials + 1:1 with Pam
- 4 week course
- Facebook group access
- Expert interviews
- Q & A group call with Pam
- Licensing checklist
- 1hour private consult with Pam to review your specific licensing plan
$597
PRO
All the essentials + 1:1 with Pam + 1:1 with Rachel Rodgers
- 4 week course
- Facebook group access
- Expert interviews
- Q & A group call with Pam
- Licensing checklist
- 1hour private consult with Pam to review your specific licensing plan
- 1hour private consult with legal expert Rachel Rodgers + Licensing agreement template + Licensing checklist
$1097
http://pivotmethod.com
"Licensing has always felt like such a business black box: a great idea in theory, but quite confusing to implement in practice. I am so grateful for Pam's insights, case studies, expert interviews, and specific breakdowns and templates on the many ways to scale a business. This was the perfect course at the perfect time! And there's nothing else out there like it; I highly recommend it for anyone looking to take their business to the next level."
About Pamela Slim + Rachel Rodgers
Pamela Slim is an award-winning author, speaker and business consultant. For the last 20 years, she has worked with both large corporations to develop scalable programs, and worked with entrepreneurs to launch their businesses.
She has developed leadership and team building programs for companies like Charles Schwab, Hewlett-Packard and Gateway, and has worked with thousands of professional services clients to grow and scale their businesses. Pam has partnered with small business web companies like Infusionsoft, Kahuna Accounting, Citrix and LucidPress to deliver great live events and content to the small business market.
Pam is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.
Rachel Rodgers is a business lawyer, intellectual property strategist, creator of Small Business Bodyguard and all around legal badass.
She runs this non-traditional law firm—Rodgers Collective P.C.—that has successfully disrupted the legal industry and made it easy (and damn fun) for innovative companies, startups and entrepreneurs to work with experienced attorneys and get the legal help they need to do the crazy stuff they want to do.
Back in the old days, Rachel received her J.D. from Benjamin N. Cardozo School of Law in New York and has a Certificate in Alternative Dispute Resolution, also from Benjamin N. Cardozo School of Law. She’s been admitted to the Bar in both New York and New Jersey and has had cocktails at bars all around the world. Before starting this law firm and Small Business Bodyguard Inc., she clerked for a judge and worked at nonprofits in New York, at a premier lobbying firm in Washington, D.C., and on Capitol Hill in the Senate Office of Hillary Rodham Clinton.
Frequently Asked Questions (FAQs)
I have compiled answers for the most frequently asked questions I have received about the course. If you have more questions, we would love to answer them! Just call 480-455-1441, or send an email to support@pamelaslim.com and we will get back to you right away!
- When are the course dates and times?
This course runs on Mondays for one hour from 4pm Pacific/7pm Eastern to 5pm Pacific/8pm Eastern. The course dates are April 4, 11, 18, 25 and May 2.
- What if I cannot attend the calls live?
All calls will be recorded and shared after class so that you can listen at your convenience. The materials will be presented in an organized manner so that you don’t have to worry about attending all sessions live. - Can I still submit questions for the call if I am not able to attend live?
Yes. You can submit your questions to support@pamelaslim.com and I will either answer them on the live call during class if time permits, or I will create supplementary answers to questions not covered in the live class time. - Is this course a fit if I am in a mid-stage of my business and still trying to decide which of my programs may be a fit for licensing?
Yes, this class is designed for you to have criteria and a process for deciding how to test your programs to find which one may have the legs for a licensable program. - Is this course a fit if I am in a very early stage of business?
In general, this course is designed for professional service business owners (coaches, consultants, etc) who have established a track record of delivering effective programs to paying clients. In this stage of business, you will be ready to consider licensing, and take the steps to prepare to do so successfully.If you don’t yet know what your business is or who you are serving, it is probably not a good fit. - How long are the materials available?
The course materials will be available for at least one year from course completion. So if you are not ready to implement licensing quite yet, you will have them for reference when you are next year.
How are my questions answered between the webinars?
Pam is extremely active in the course Facebook group, and will answer all questions posted there. Course participants and alumni are part of the Facebook group, which makes it a rich forum for feedback and discussion. - Which level should I choose?
The basic level ($297) is structured for those who want a complete orientation to licensing.The intermediate level ($597) is structured for those who have a particular program in mind that they want to license, and would benefit from 1:1 consulting time with Pam to review specifics for the program structure and design and sales plan.The advanced level ($1097) is structured for those who have a particular program in mind that they want to license in the near future, and would benefit from 1:1 consulting time with Pam to review specifics for the program structure and design and sales plan, as well as legal consultation and a licensing agreement template from Rachel Rodgers. - When does registration close?
Registration for One to Many closes at 12pm Pacific (3pm Eastern) on Monday, April 4, 2016.
Do you have more questions?
I would love to answer them!
Send an email to support@pamelaslim.com, or call us at 480-455-1441.It would be my great pleasure to help you build a strong, sustainable foundation for your professional service business in 2016!
To your success,
-Pam