Have you ever had that feeling after reading an email or scanning a sales page that you just had to whip out your credit card and buy something right away? That is not by accident. Skilled service business providers know how to weave three things together very well:...
Pictured: Josiah Owens, Lucas Petty of aidaddy, Pamela Slim and Darron Padilla Last week, I spoke at ISA: The Association for Learning Providers. We were in heaven for 3 days discussing learning design, measurement, business development, partnerships and performance...
Anecdotal and formal research is telling those of us in the professional services world what we have known in our gut: 2023 was a very difficult year for business development. RSW/US did a survey of over 3,000 advertising agency executives and found this as well as...
We have all gotten inspired by speakers on large stages showing us the ease, impact and riches that come from scaling our business. The promise of passive revenue, productized services and steady and scaleable cash flow is alluring, but can feel totally out of reach...
Years ago, about eight years into my management consulting business, I was invited to work on a project for a large multinational company. To kick off the project, we were invited to a presentation which gave an overview of the entire project at the client site. I was...
Give the People What They Want The other day I was in my Mastermind meeting with Dr. Nadia Brown and La'Vista Jones. We meet once a month (along with Isha Cogborn) to give each other insight and support on our business models and strategies. Dr. Nadia is a sales...
There comes a stage of business where you just can't anymore. Can't work late to finish projects that only you can do. Can't bend your pricing structure one more time for the client who does not want to pay your current speaking fee. Can't search through 12 folders on...
When I started blogging in 2005, I often described it as finding Narnia. There was a whole world in a magical place called the Internet, filled with interesting people and ideas. I built a few huge chapters in my body of work through this discovery, allowing me to...
In 1976, I was so enamored with the top pop hits of summer that I spent hours in my room listening to the radio, writing down the songs in order on a large piece of butcher paper that I then taped to my walls. The top hit was Don't Go Breaking My Heart, by Elton John...
Putting together a marketing plan can feel like an overwhelming exercise when you are looking forward to a new year. One planning design principle I work with is to frame a year with some big picture parameters, then plan your year in detail one quarter at a time....