Named Best Sales & Marketing Book of 2021 by
The Widest Net:
Unlock untapped markets and discover new customers right in front of you
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net,she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
- Search outside your own lens/bias/routine/history to target ideal customers.
- Attract the interest and attention of new leads by learning more about them authentically.
- Develop products and services suited to these customers.
- Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
- Build and sustain loyalty and trust with new customers.
- Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer
Praise for The Widest Net
“My experiences with Apple and Canva have taught me that an ecosystem is a beautiful thing. This book will help you build your ecosystem in a beautiful way. If you have a great product, you need Pam’s expertise to build your audience.”
—Guy Kawasaki, chief evangelist at Canva, host of Remarkable People Podcast
“Pam Slim is every entrepreneur’s dream—a wise and compassionate advisor who will help you grow your enterprise while staying true to your values. The Widest Net is a powerful guide to finding new opportunities for your business and new possibilities in yourself.”
—Daniel H. Pink, author of When, Drive, and To Sell Is Human
“Know your customer,” says every business book everywhere. Yeah but . . . how, exactly? Pam’s terrific new book unlocks the mystery.”
—Ann Handley, Wall Street Journal bestselling author of two books and chief content officer at MarketingProfs
“If there’s one thing we know, it’s that community is the currency of the digital age. And, no one knows more about how to build, nurture, and gather value from communities than Pam Slim. This makes The Widest Net hands down the best bang for your buck. Get it, read it, and thank me later on Twitter!”
—Shama Hyder, CEO of Zen Media
“If you have a product, service, or idea you want to share with the world, you need this book. Pamela Slim shows you how to build a lasting audience in ways that are congruent with your values. This is the guide you need to build a successful business with joy and integrity.”
—Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
“As a pattern-finder, I spent my career codifying patterns found in story so others can communicate their best. Pamela Slim’s The Widest Net does the same for building a large, enthusiastic audience for your product, company or movement.”
—Nancy Duarte, best-selling author and CEO of Duarte, Inc.
“I have been lucky enough to spend a magical afternoon with Pam in front of her floor-to-ceiling white board shaping our mission for the Non-Obvious Company. For anyone trying to go beyond short-term success and build a large and passionate audience, this book is a time-tested field guide from a generous and kind expert who has done it many times before.”
—Rohit Bhargava, #1 Wall Street Journal bestselling author and founder of the Non-Obvious Company
“FINALLY! A powerful yet achievable system for turning your ideas into profitable opportunities. An indispensable guide for every start-up entrepreneur and small business owner.”
—Jay Baer, coauthor of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
“The Widest Net is the book your business has been begging for! Pam does a great job of tying together the underlying core of your business with the consistent functions that you need to incorporate to make more money. Full of case studies and examples, this book gives you the blueprint to follow on your path to business success. This book will make you a better business owner.”
—Lamar Tyler, cofounder, Black and Married with Children and Traffic Sales and Profit
“I have been a fan of Pam’s work for close to two decades and she never ceases to amaze me with a unique combination of “fresh thinking,” “practicality,” and “pursuit of excellence.” The Widest Net is rich with insights very relevant to current times. Miss reading this and you will regret it.”
—Rajesh Setty, cofounder of Audvisor.com, 18x author and teacher
“If you want to build a large and passionate community while maintaining your voice, creativity, and integrity, then you must read The Widest Net. Its easy-to-follow method will help you explode your business while respecting your values.”
—Chase Jarvis, bestselling author of Creative Calling and founder of CreativeLive
Body of Work:
Finding the Thread That Ties Your Story Together
“We are hardwired for story and no one gets that more than Pamela Slim. BODY OF WORK is a powerful and transformative book. Before this book, my journey from waiting tables to vulnerability researcher and teacher never made sense. Now, after reading BODY OF WORK and completing the exercises, I get it. Not only does it help me understand where I’ve been – it’s renewed my passion for where I’m going and why. ”
—Brené Brown, author of Daring Greatly
The world of work is no longer predictable. As it becomes increasingly rare to have a stable career in any field, we’re left with patchwork resumes and piecemeal lists of achievements. How do we make sense of our diverse experiences—and how do we explain it?
In BODY OF WORK: Finding the Thread That Ties Your Story Together, (Portfolio/Penguin, January 2014) Pamela Slim, business coach and acclaimed author of Escape from Cubicle Nation, teaches you how to put the pieces together. Offering concrete steps alongside personal stories, she reexamines how we define our careers and ultimately how we define our lives.
Slim unlocks the tools you need to discover and harness your body of work, challenging you to:
- Define Your Roots: Make sure your work aligns with your values.
- Name Your Ingredients: Find hidden talent and leverage from all your life experiences that will make you uniquely positioned in the market.
- Choose Your Work Mode: Mitigate the risk of losing your job or business by ensuring your work is valued across multiple channels and environments.
- Surf the Fear: Learn how to navigate the fear and uncertainty that is inherent in the new world of work.
With this powerful guide, you will learn how to find the connections among your diverse accomplishments, sell your story, and continually reinvent and relaunch your body of work.
Praise for Body of Work
“In the pages of this life-changing book you’ll meet people who are creating beautiful lives from the most surprising materials – bravery and dedication, yes, but also fear, shame, and illness. Their courage and Pamela Slim’s words are inspiring. This book is a gift to every reader in these tough times.”
– Daniel H. Pink, author of Drive and A Whole New Mind
“If you’re looking for a career coach, Pam Slim is the gold standard. Warm and wise, savvy and practical, “Body of Work” will guide you through today’s complex career landscape — while keeping your sense of self and personal passions alive.”
– Susan Cain, author of QUIET: The Power of Introverts in a World That Can’t Stop Talking
“Whether you are starting out at your first job, a longtime corporate employee, or a successful entrepreneur, you can survive the new world of work by telling a story about your journey. Pam Slim shows you how.”
– Nancy Duarte, CEO of Duarte, Inc.
“Pam Slim shows you how to thrive by building a body of work out of your experiences, knowledge, and accomplishments. A must-read for anyone who wants to achieve fulfillment, joy, and inner peace.”
– Guy Kawasaki, former chief evangelist of Apple and author of Enchantment
“Heartfelt, practical and actionable, this is the rare book that will change your life if you let it.”
– Seth Godin, author of The Icarus Deception
“Pam Slim has written THE modern career handbook. Her advice, spunk, and spirit make it a joy to read.”
– Robert Sutton, Stanford Professor, author of The No Asshole Rule and Scaling Up Excellence
Escape from Cubicle Nation:
From Corporate Prisoner to Thriving Entrepreneur
Step-by-step advice to escape your job and pursue your passion.
Inspired by her successful blog of the same name, life coach Slim shows readers how to navigate the terrifying yet gratifying transition from corporate drone to entrepreneur. She strikes a perfect balance between emotional encouragement and practical advice: Hating your job intensely, she writes, is not a business plan.
What’s here is: the nitty-gritty of getting a business off the ground, legal considerations, making the best use of social networking sites, the components of a business model, organized creative brainstorming, financial advice, shopping for self-paid insurance and benefits, and helpful anecdotes of real-life entrepreneurship.
With her humorous insights into corporate life and an appealing no-nonsense yet empathic tone, Slim deals swiftly and incisively with anxiety, fear and hesitation. Readers will cheer as she teaches the tricks behind finding what makes you purr—what people will pay you to do, what you have a great passion for and what you are genetically encoded to do. This is a standout in the start-your-own business genre.
Pam was chosen by editor Michael Bungay Stanier to contribute an essay to this unique fundraising book, along with fellow authors like Tom Peters, Daniel Pink, Seth Godin and Sir Ken Robinson. Over $300,000 was raised by the book to fight malaria, a figure that keeps climbing with each sale.